Data Sharing Policy & Privacy

D.LUXURY Data Sharing and Usage Privacy Policy

Effective Date: February 2025

This Data Sharing and Usage Policy outlines how DTC Brands LLC (dba D.LUXURY BRANDS) (“we,” “us,” or “our”) collects, uses, stores, and shares data provided by or collected from clients (“you” or “your”) who use our data insights and reporting platform "DIGITALRx," and the D.LUXURY App, which collects data from client platforms such as Meta Ads, Google Ads, Google Analytics, Shopify, ReCharge, Klaviyo, TikTok Ads, Bing Ads, Pinterest Ads, and Criteo Ads. By using our services, you agree to the terms of this policy.

Data Collection

We collect the following types of data:

Client Data: Information you provide directly to us during account setup and use of the platform, including but not limited to name, email address, payment information, and any other personal or business details relevant to the service.
User Activity Data: Data related to your interactions with our platform, including login records, usage patterns, and activity logs.
Customer Data: Data related to your end-users, customers, or audience that is uploaded, stored, or managed on our platform as part of marketing activities. This includes contact information, engagement metrics, and any other data necessary to deliver your campaigns.
Platform Data: Data collected from third-party platforms that you connect to through the D.LUXURY App, including Meta Ads, Google Ads, Google Analytics, Shopify, ReCharge, Klaviyo, TikTok Ads, Bing Ads, Pinterest Ads, and Criteo Ads. This data may include performance metrics, audience insights, ad spend, click-through rates, and other data relevant to marketing campaigns.

Data Usage

We use the collected data for the following purposes:

Platform Functionality: To provide, maintain, and improve the platform’s core services, including campaign management, data analysis, and reporting.
Customer Support: To respond to queries, provide technical support, and troubleshoot issues.
Performance Monitoring: To assess system performance, enhance user experience, and optimize marketing outcomes.
Compliance: To comply with legal obligations, industry standards, and terms of use.
Internal Analytics: To analyze trends, measure performance, and derive insights to improve our platform.
Data Aggregation and Anonymization: To aggregate or anonymize the data collected, ensuring that it cannot be traced back to any individual user or specific business.

We will not use your collected data for serving D.LUXURY ads, including retargeting, personalized advertising, or interest-based advertising.

Data Sharing

We may share your data under the following circumstances:

Third-Party Service Providers: We may share data with trusted third-party vendors, contractors, or partners who perform services on our behalf when necessary to provide or improve the user-facing features of the requesting application (with your consent), such as payment processors, cloud hosting, or analytics providers. These parties are bound by contractual agreements to maintain the confidentiality and security of the data.
Legal Obligations: We may disclose data if required by law, court order, or government regulations to comply with legal processes.
Security: We may transfer data if required for security purposes (such as investigating abuse).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction, subject to the same protections, after obtaining explicit prior consent from you.
With Your Consent: We will share data with third parties only with your explicit consent in situations not covered above.

We will not share your data under the following circumstances:

Transferring or Selling Data: Your data will not be transferred, sold, or used for third-party advertising, data brokering, or any information reselling purposes.
Financial Uses: Data will not be transferred, sold, or used to determine credit-worthiness or for lending purposes.

Confidentiality

We understand the critical importance of maintaining the confidentiality of your data, particularly the sensitive information you entrust to us. As such, we commit to the following:

Non-Disclosure: All data shared with us will be treated as strictly confidential. We will not disclose your confidential information to any third party except as required for specific purposes outlined in this policy or by legal obligation.
Confidentiality Agreements: We ensure that all employees, contractors, and third-party vendors with access to your data are bound by stringent confidentiality agreements.
Protection of Customer Data: We ensure the highest level of confidentiality for your customer data, and it will never be used for our own marketing or promotional purposes.
Human Access to Data: Human access to raw data is not allowed unless:
1. We have first obtained your affirmative agreement to view specific messages, files, or other data.
2. It is necessary for security purposes (such as investigating a bug or abuse).
3. It is required to comply with applicable law.
4. Data is anonymized and used for internal operations in accordance with applicable privacy and legal requirements.

Data Protection and Security

We take the security of your data seriously and employ industry-standard measures to protect it, including encryption, secure servers, and access controls. Our specific security measures include:

Encryption: We use encryption technologies both in transit and at rest to protect your data from unauthorized access.
Secure Data Centers: Your data is stored in secure data centers with 24/7 monitoring, redundant power, and physical security.
Regular Audits: We conduct security audits and vulnerability assessments to identify and mitigate potential risks to your data.
Incident Response: In the unlikely event of a data breach, we have a detailed incident response plan to address and mitigate any issues quickly. You will be notified immediately if your data is compromised.

While we strive to protect your data with these robust measures, no system can guarantee absolute security. However, we are committed to continually improving our security practices and maintaining the confidentiality of your information.

Data Retention

We retain your data for as long as your account remains active or as necessary to fulfill the purposes outlined in this policy. Upon termination of your account, we will securely delete or anonymize your data within a reasonable time, unless retention is required by law.

Client Responsibilities

You are responsible for obtaining necessary consents from your end-users and customers for any data you upload, store, or process on our platform. You must ensure compliance with all applicable data privacy laws, such as GDPR or CCPA, as they relate to your use of the platform.

Your Rights

Depending on your jurisdiction, you may have rights regarding the personal data we process, including:

Access to the data we hold about you.
Correction or deletion of personal information.
Objecting to or restricting certain processing activities.
Data portability.

To exercise your rights, please contact us at info@dluxurybrands.com.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any significant changes and update the “Effective Date” at the top of this policy.

Contact Information

For any questions, concerns, or requests regarding this Data Sharing and Usage Policy, please contact us at:

DTC Brands LLC
10866 Washington Blvd Ste #1280
Culver City, California 90232

Email Address: info@dluxurybrands.com

By using our platform, you agree to this Data Sharing and Usage Policy.